m: 20px; line-height: 1.7; font-size: 14px; color: #ababab; } .footer_contact i {color: #ea4517;margin-right: 10px;position: absolute;top: 0;left: 0;} .footer_contact a, .footer_contact p {color: #fff;font-size: 16px;} .page_contact i {color: #ea4517;margin-right: 10px;} .page_contact a {color: #ea4517;font-size: 16px;text-decoration: none;} .fa-phone::before {content: "\f095";} .fa-location-arrow::before {content: "\f124";} .below_footer {background-color: #181818;} .right {text-align: right;} .blwft {color: #7c7c7c;} .footer_social a {color:#fff;} .fs_slide:not(.home) {height:500px;width:100%;} .fs_slide{background: url(../images/slider-1.jpg) #282828 no-repeat top center / cover} .fs_center {height:100%;width:100%;vertical-align: middle;text-align:center;} .page_title { color: #ffffff; font-size: 90px; font-weight: 700; letter-spacing: 0px; text-transform: none; margin: 0px; } .page_subtitle { color: #ffffff; font-size: 30px; font-weight: 300; font-style: normal; margin: 0px; margin-top: 10px; } .fa-open-menu::before { content: "\f078"; color: #ff4800; font-weight: 100; font-size: 12px; cursor: hand; cursor: pointer; } .open_menu {display: inline-block;margin-left: 10px;} .facts { background: url("../images/about-bg-2.jpg") #33a7ce no-repeat top center / cover; } .fact_number { color: #ffffff; font-size: 59px; line-height: 1; font-family: "Poppins", sans-serif; } .facts_text { color: #ffffff; font-size: 17px; text-transform: uppercase; } .center {text-align:center;} .section_title { font-size: 35px; font-weight: 600; letter-spacing: 0px; text-transform: none; line-height: 130%; } .pc_nd .section_title { font-size: 30px; font-weight: 400; } .button_link_reverse {width: 300px; margin: auto; margin-bottom: auto; margin-bottom: 30px;margin-left: auto !important;} .only_desktop {display: none !important;} .only_mobiles {display: block;} .only_mobiles_fix {display: block;} .button_link.mrg_left_20 {margin-left:auto;} } @media only screen and (max-width:690px){ .blwft {text-align: left !important;} .col_25 {float: none;width:100%;margin-bottom: 10px;padding:10px;} .opening {display:none;} .big_container {padding: 0px 20px;} .page_title { font-size: 30px; } .page_subtitle { font-size: 14px; } } @media only screen and (max-width:430px){ .not_on_small {display:none;} .logo img { height: 35px; } } .button_link.blue {background-color: #33a8cf;border:solid 2px #33a8cf;} .button_link.green {background-color: #81ca41;border:solid 2px #81ca41;} .mrg_left_20 {margin-left: 20px;} .page_content ul {padding-left: 30px;margin-bottom: 10px;} .page_content li {line-height: 170%;} @media only screen and (max-height:700px){ .fs_slide:not(.home) {height:300px;} .fs_slide .fs_center {padding-top:100px;} } @media only screen and (max-height:460px){ .logo img { height: 35px; } .fs_slide:not(.home) {height:200px;} .fs_slide .fs_center {padding-top:100px;} } .footer_contact p { padding-left: 25px; position: relative; } #cookie_law a { color:#ff4800; } #cookie_law { position: fixed; left:0; bottom:0; width:100%; padding:10px; text-align:center; background-color:#000; color:#fff; } .breadcrump {color: #000;} .breadcrump a {color: #ea4517;text-decoration: none;} .serv_text {max-width: 250px;margin: auto;} .fs_center td {padding-left:20px;} .fs_center.reverse td {padding-left:0px;padding-right:20px;}.hover_greyscale { -webkit-filter: grayscale(100%); -moz-filter: grayscale(100%); -o-filter: grayscale(100%); filter: grayscale(100%); transition: opacity 300ms ease-out, transform 300ms ease-out, filter 300ms ease-out; -moz-transition: opacity 300ms ease-out, -moz-transform 300ms ease-out, -moz-filter 300ms ease-out; -o-transition: opacity 300ms ease-out, -o-transform 300ms ease-out, -o-filter 300ms ease-out; -webkit-transition: opacity 300ms ease-out, -webkit-transform 300ms ease-out, -webkit-filter 300ms ease-out; } .hover_greyscale:hover { -webkit-filter: grayscale(0%); -moz-filter: grayscale(0%); -o-filter: grayscale(0%); filter: grayscale(0%); } .blog_title, .blog_title a {color:#383838;font-family: "Poppins", sans-serif;text-decoration:none;font-size: 38px;font-weight: 400;letter-spacing: 0px;} .blog_item {display: inline-block;}
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Social media marketing is a science, not an art. It may sound brutal but making assumptions as you go along can be fatal to your online presence and to your business. Fortunately, we have analytics. With the plethora of social media analytics tools and the wealth of data available to social media marketers, there is no need to play a guessing game at who your market is, or what they want, or where they live or what they eat for breakfast.

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If you're confused about your social media marketing strategy in the age of GDPR, data scandals and privacy laws and algorithm changes, we don't blame you. The social media terrain is always shifting and it's not uncommon to experience at least a little confusion and trepidation when it comes to exactly how your business will leverage it.

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